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Pricing and cheap logo design

Pricing Logo

This logo information page was inspired by the absolute confusion I see when it comes to online logo creation. I’ve searched dozens of logo web pages and have found that there is no consistency and more confusion than information. This page is strictly about the creation of the logo alone, no stationary package or implementation guidelines would be included.

I feel the price of a logo should be based on three criteria:
  1. Experience of the logo designer
  2. Size & budget of the company using the logo
  3. Scope and length of the logo usage

I use the three criteria above assuming that the logo design is a standard type of logo. One other factor might come into play if a client were to request a very detailed and complicated logo design that bordered on being a technical illustration. You would have to factor in the extra time to create this type of design.
Below are my further thoughts on the subject and a guide as to what you should look for in an online logo designer.

Cheap logo design

They’re all over the Internet—logo designs under $150! I’ve seen $99 logo designs, $75 logo designs, $49 logo designs and even lower! You will easily find a wide range of prices for logo design on the Internet.

Be careful of cheap logo design offers, some designers may use clip art. A logo design that includes a royalty free piece of clip art cannot be copyrighted. Any company in the world could use the same piece of clip art as part of their logo design. Be sure and check out the designers portfolio. At $49 each, do their logos all look the same? Do 80% of them have block lettering and a swoosh?

Some logo designers charge one flat fee for a logo with no questions asked. Can you imagine Pepsi purchasing a logo design for $99? What a deal! Or how about Bob’s bait shop paying $750 for a logo. There goes the budget! All companies are not equal in size, budget and scope.

The confusion doesn’t stop there. Some logo designers charge additional costs for extra colors, extra modifications and extra preliminary designs. You have to get your calculator out just to figure the final cost of your logo. Do you really know what you are paying for?


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